THE ROLE OF PERFORMANCE MARKETING IN FINTECH COMPANIES

AI & Automation in Performance MarketingAI marketing is the use of advanced algorithms to help marketers streamline processes and enhance audience insights. Through ML and NLP, AI automates tasks like data analysis, content generation, customer service, and competitor monitoring.Popular AI-powered marketing tools include HubSpot CRM, Marketo, ChatG

Best Affiliate Tracking Tools for Performance MarketersBest Affiliate Tracking Tools for Performance Marketers help you monitor your return on investment (ROI) by delivering accurate sales and conversion data. These tools also include features like graphical monitoring and link cloaking, which can increase the effectiveness of your marketing campai